Post by account_disabled on Feb 28, 2024 6:16:32 GMT
Emotions One of the main drivers that leads us to share in life, through word of mouth or via social media, are the emotions that something makes us feel. what leads us to share them is in fact a characteristic called arousal (state of excitement, awakening) that some emotions are capable of generating. By using emotions that cause arousal and that are shareable by users, favoring an identification process, we can encourage them to make our contents viral . Public A very widespread social mechanism is that of imitation : if we see that many people follow a trend or buy a product, and we see it repeatedly, we are led to behave in the same way in the long run. In this case we talk about social proof , or social proof, a mechanism that leads us to prefer what is preferred by the majority.
However, companies and marketers must also be able to make Paraguay Phone Number visible ideas, products and behaviors that are often private. This can be done through a design that makes the products advertise themselves, or through social networks that make them shared and shareable moments of private life. Practical Value It is now well known that people like to share practical and useful information, this is even more true today on social networks. The contents and products that generate the most engagement and sharing are those that offer tangible and immediate utility . It could be a way to save money, a discount or a how to. There are many examples and for brands this is a vast area to explore to get closer to the end user and make him not only aware but also involved.
Stories Human beings have always told each other stories, it is something innate, which strengthens social bonds and allows us to share experiences and emotions. Some stories have social currency, others have practical value. What marketers must be good at doing is structuring a story well and conveying this type of content, connecting it to shareable experiences . In fact, we know very well that a story shared by someone we know or who we identify as more similar to us or simply closer, is more credible than an advertisement or a message that is more institutional. And precisely because of its nature as a story it is more likely to be shared. Conclusions and further insights If you liked this article we recommend you also read The fundamental principles of Customer Experience . Reading the book that gave rise to this article is highly recommended: “ Contagious ” by Joan Berger.
However, companies and marketers must also be able to make Paraguay Phone Number visible ideas, products and behaviors that are often private. This can be done through a design that makes the products advertise themselves, or through social networks that make them shared and shareable moments of private life. Practical Value It is now well known that people like to share practical and useful information, this is even more true today on social networks. The contents and products that generate the most engagement and sharing are those that offer tangible and immediate utility . It could be a way to save money, a discount or a how to. There are many examples and for brands this is a vast area to explore to get closer to the end user and make him not only aware but also involved.
Stories Human beings have always told each other stories, it is something innate, which strengthens social bonds and allows us to share experiences and emotions. Some stories have social currency, others have practical value. What marketers must be good at doing is structuring a story well and conveying this type of content, connecting it to shareable experiences . In fact, we know very well that a story shared by someone we know or who we identify as more similar to us or simply closer, is more credible than an advertisement or a message that is more institutional. And precisely because of its nature as a story it is more likely to be shared. Conclusions and further insights If you liked this article we recommend you also read The fundamental principles of Customer Experience . Reading the book that gave rise to this article is highly recommended: “ Contagious ” by Joan Berger.