Post by account_disabled on Feb 15, 2024 8:38:02 GMT
For example, a search result without a sitelink doesn't show searchers much more than the title and meta description of the linked page: img-semblog On the other hand, a sitelinked search result provides searchers with the linked main page along with similar site pages that may be of more interest to them: img-semblog If the user was not enticed to click by the title tag, there areo attract him with sitelinks. Some structured data also acts like digital billboards. Costco occupies the entire above-the-fold portion of the SERP thanks to all the rich snippets it has: img-semblog Studies show that the improved visibility offered by rich results can improve click-through rates . In fact, users click on advanced results 58% of the time versus 41% on non-advanced results .
Google has also stated that properly structured data can Croatia Phone Number List improve the overall appearance of search results (and therefore user experience). For example, with structured reviews Google can show recipes with the most five-star ratings at the top of the results. img-semblog Or, thanks to structured data on songs and albums , Google can show the songs sung by an artist in the form of a series of cards (rich cards). img-semblog While there is no concrete evidence that structured data actually has an impact on rankings, it significantly improves the search experience . Users can read FAQs, see ratings, learn important business information, and more without ever visiting a page. This can broaden your brand's reach and, as mentioned, potentially increase click-through rates.
How to generate and test your own Schema for your HTML There are three code languages you can add to your HTML to tell search engines what exactly is on your web page: JSON-LD, microdata, and RDFa. JSON-LD (Javascript Object Notation for Linked Objects) JSON-LD is a script added as a data block, separate from the rest of a page's code. Google recommends using JSON-LD "whenever possible" because JSON-LD data blocks are easier to organize and change or modify when necessary. Here's what this format looks like: img-semblog In this example, the web page code, <p> My name is Kelly </p>, is completely separate from the underlying JSON-LD script. Microdata Microdata essentially does the same thing as JSON-LD but is formatted differently.
Google has also stated that properly structured data can Croatia Phone Number List improve the overall appearance of search results (and therefore user experience). For example, with structured reviews Google can show recipes with the most five-star ratings at the top of the results. img-semblog Or, thanks to structured data on songs and albums , Google can show the songs sung by an artist in the form of a series of cards (rich cards). img-semblog While there is no concrete evidence that structured data actually has an impact on rankings, it significantly improves the search experience . Users can read FAQs, see ratings, learn important business information, and more without ever visiting a page. This can broaden your brand's reach and, as mentioned, potentially increase click-through rates.
How to generate and test your own Schema for your HTML There are three code languages you can add to your HTML to tell search engines what exactly is on your web page: JSON-LD, microdata, and RDFa. JSON-LD (Javascript Object Notation for Linked Objects) JSON-LD is a script added as a data block, separate from the rest of a page's code. Google recommends using JSON-LD "whenever possible" because JSON-LD data blocks are easier to organize and change or modify when necessary. Here's what this format looks like: img-semblog In this example, the web page code, <p> My name is Kelly </p>, is completely separate from the underlying JSON-LD script. Microdata Microdata essentially does the same thing as JSON-LD but is formatted differently.